Case Study: Leonard, Kiara, Their Medical  Placement Agency and a NYC Virtual Office

  • By Virtual NYC Office
  • 13 Nov, 2017

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  • Case Study : Leonard and Kiara
  • Type of Business: Medical Placement Agency
  • Location:  New Jersey
  • Services: New York Virtual Office, Hourly/Daily Meeting Room Rental

Leonard was a headhunter for the office furniture industry in the Tristate area. He wasn’t doing very well in the current economy – he had tons of clients, but no jobs to place them in. He knew he wanted to start his own business, but wasn’t sure exactly which direction to take.

Kiara was a Human Resource director with a medical company. Budget cuts and layoffs were a part of her daily routine. Not only was her spirit breaking because of the constant bad news she had to deliver on a daily basis, she knew her days at this job were also numbered.

Leonard and Kiara met through a “Meet-Up” App. They got to talking about their careers; a headhunter and an HR director! It was the beginning of a beautiful friendship and a successful business partnership.

Leonard and Kiara were from completely different sectors, but their combined connections and knowledge-base would eventually be the basis for a placement firm. They got to talking and the ideas just fell into place. With support from their respective spouses, family, friends and business associates, Leonard and Kiara got to work.

They knew they were starting a placement firm, but weren’t sure if it should be general or cater to a specific niche market. They wanted to specialize, but didn’t want to exclude any potential candidates. In the end, they decided to start off the firm specializing in placement for medical professionals and make use of Kiara’s massive contact list and Leonard networking skills.

Leonard and Kiara had their business plan and website in place. Since they were still working at their respective day jobs, they didn’t have the time, money or resources to rent an actual full-time office space. However, they knew a physical presence was a necessity: They needed a professional environment to portray their corporate identity and to interview prospective candidates. That’s when they contacted and subscribed to our Manhattan business presence including rental of an office address and meeting room usage.

The company was ready to go! Leonard worked on placing ads to find candidates and Kiara sent out announcements to her contacts in the medical field promoting their new venture. The buzz they created churned out fantastic results: responses were flowing in from both directions! It was time to start interviewing placement candidates.

Leonard and Kiara contacted to find out if the office meeting room was suitable for conducting a condensed flow of interviews scheduled at 15-20 minute increments during the entire workday… Of course… so they started renting the available office space for an entire day at a time.

On the day of their first meeting room rental, they arrived early to speak with the receptionist. The receptionist was given a list of the candidates and their appointments. The receptionist was to note that the interviewee had shown up, and at what time, for their appointment. She was then given a packet of documents, including applications and disclosure forms that the interviewees were to complete prior to their interview. A resume was to be requested from the applicant, as well as a photo ID and any licensing documents. The receptionist was then to make copies of this information and attach to their paperwork package. The package would be given to Leonard, who would greet the applicant in the reception area, and escort into the meeting room for Kiara to conduct the interview.

Their first day was a success! So much of a success they currently religiously book the meeting room at least twice a month to conduct their mass interviews.

Leonard and Kiara are thrilled with their success: The idea worked! They have since branched out into other non-medical sectors. For just a nominal amount of start-up capital they were able to create a business that currently supports both of their salaries and covers all business expenses. Always expressing appreciation for our service, they are amazed at the quality of services they’ve received from – their New York office.

We are proud to still call Leonard, Kiara and their placement firm one of our valued clients.

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